Monday, August 21, 2006
The Reason KZLA Up and Left for Another Fan - Los Angeles Times
The L.A. Times yesterday published another article on the format change of KZLA. It discusses in detail the reasoning behind this change.
I highly recommend reading this article.
It comments on many different topics. Some of those include the impact of satellite Radio and a connection of the Hispanic population slower to move to new technology. The Caucasian population has been quicker to move the newer technologies such as IPods, MP3 players, and satellite radio.
The article also discusses the lack of other ethnic backgrounds in country music, which doesn't attract listeners from other backgrounds.
I still don't agree with the changes and the reasoning behind it. An area about 115 miles from Bakersfield should not be without a country station, that is for sure. The biggest problem in this world of business these days is displayed in this move. No respect for tradition, history, family values, rather a total bottom line thought process.