CMA Awards' Ratings & Sales

Thursday, November 19, 2009


This year's CMA Awards were great, and the ratings showed it:


16.8-million people watched the show for a 10.1-Rating/16-Share and won each time-slot during the show's 3-hours. This was ABC's biggest non-sportsWednesday audience in over 4-years.


CMT.com reports that their website experienced its highest-streamed CMA Awards week in history this year, with 1.6 million video streams in three days. CMT.com's CMA Red Carpet experienced a 25% increase in live streams over last year. They also had a 74% increase in video streams alone on the day after the awards.


This blog saw a 280% jump in page views overall, with the increased traffic being contributed to the awards and other factors.


As far as sales the week after the show... Good news, bad news.


Jamey Johnson saw an increase of 286% compared to the previous week sales of the current album. Lady Antebellum up 130%, Sugarland up 136%, Sugarland up 110%, Brad Paisley was up 94%, Darius Rucker up 83%, Zac Brown Band up 55%, Taylor Swift 30%, and Miranda Lambert up 25%.


Even with all the individual success of the week, it wsan't that good for country music as a whole. Sales were down 7% from the previous week, with Carrie Underwood's "Play On" in the top sales position with 128,000 in sales.

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